Unattractive or plain toothbrush designs, –Beverly Hills, Formula 6008 Multi-Colored Toothbrush, Discomfort from poorly designed handles, –Beverly Hills, Formula 6008 Multi-Colored Toothbrush, Inefficient plaque removal with standard bristles, –Beverly Hills, Formula 6008 Multi-Colored Toothbrush, Lack of motivation for daily brushing due to dull tools, –Beverly Hills, Formula 6008 Multi-Colored Toothbrush